Longfellow’s Coffee started in 2004 as a 7’ x 17’ drive-thru kiosk in Kinnelon, NJ. Founded by Bruce Jed and his son Jordan, a culinary school graduate who worked as a chef for many years. It quickly became the go-to spot in the area for both your morning cup of coffee and your afternoon pick-me-up. Its success was rooted in a powerful commitment to make the customer experience exceptional by providing high quality coffee and tea products with fast, convenient service. That promise to customers remains today.
Once that commitment was made, deciding what to provide and how to provide it was easy. The kiosk has no speaker box—it’s quicker to go out and take orders from the customers in line. That way an order for a cup of coffee doesn’t get stuck behind one for three large lattes and a smoothie. The menu includes a wide variety of beverages and snacks, always served with convenient, fast, friendly service.
As the years passed, the menu grew to include fresh baked pastries, breakfast and lunch items, the very popular all-natural Whole Fruit Smoothies and many more beverages. Longfellow’s Coffee is a popular destination in the Kinnelon area, serving more than 325 vehicles a day.
Sadly, Bruce passed away in 2016. But the popularity of Longfellow’s Coffee in Kinnelon continued to grow. So in November 2018, Longfellow’s Coffee expanded to Mahwah, NJ. This store is a walk-in location. You can grab-and-go or stay-and-hang. And while not a drive-thru, it has the space that allows us to prepare food, pastries and beverages that can be purchased at both locations, thus enhancing the selection at our original drive-thru in Kinnelon.
At both stores, our variety of lattes, smoothies, cold brews, to name a few, is unlimited, driven by our culinary imaginations and our customers’ requests. Jordan is a master at combining flavors for exciting, new beverage tastes. We understand not everyone wants the same thing. We embrace the individuality of each customer, so most items on our menu can be customized to suit a specific taste, diet or allergy. The tried-and-true favorites are available all year, and new taste combinations are offered seasonally.
At the Mahwah store, customers enjoy an extended food menu along with our already large beverage selection. Local artists display their works, and comedians and musicians periodically perform. You can enjoy a cappuccino while watching The Froth comedy show or catching a local musician.
Longfellow’s Coffee has always put the customer experience as its number one priority. Over the years and continuing today, we are always looking for ways to improve, listening to our customers, incorporating their feedback and anticipating their needs.